How Does It Work?

Creating an Email Campaign Is Simple

You won’t believe how easy it is to get email marketing working for you. Our aim is to make things as simple as possible. We take the pain out of delivering campaigns so all you have to worry about is what you want to say.

We provide a fully managed service, which covers all aspects of production and delivery, so a straightforward campaign can be put together in five simple steps.

1. The Objective

Your account manager discusses your campaign objectives with you in detail. To deliver the best results we need to understand exactly what you want to achieve with each campaign, and how this fits in with your other marketing activity both on and offline. This is an essential first step for maximising the response and thereby the return on your marketing spend.

2. The Target

As with any kind of direct marketing the quality of the database is key to the success of a campaign. We take your opt-in email list and where necessary, de-dupe and clean it. If you don’t have a list or need help building yours up, we can advise on the best ways to get buy in from your customers.

3. The Message

We design and build you a template for your message based on your branding, which can then be used as a basis for regular communications, or customised to suit different segments. Our experience in writing HTML for emails means we can help ensure that your message is as consistent as possible across the widest range of platforms.

4. The Delivery

Once the design and copy is approved we schedule the message to arrive at the most appropriate time for maximum impact. We use sophisticated software that increases your rate of delivery, avoiding spam filters and offering a text only alternative to recipients who cannot receive HTML messages.

5. The Results

Sign in to the secure client area of our website and you can see the results of your campaign in real time, with updates on how many messages have been read, and which links have been followed. A few days later your account manager will review your campaign with you, with analysis of the results and any learning that can be applied to future activity.

Need To Take It Further?

Of course we can also deliver more sophisticated campaigns according to your requirements, to take advantage of the full power of email marketing.

For example, we could segment your database for multiple executions, personalise messages across a variety of fields, create automated follow up messages based on initial response, collect data from online polls, and host microsites with extra content to support a special offer, event or competition.